The Brief

Master the details and give your entry the best chance of winning. This official design competition brief outlines the creative direction, brand themes, and aesthetic goals for this year’s contest.

Review these project requirements to ensure your artwork aligns with our vision and stands out during the judging process.

The Brief

Master the details and give your entry the best chance of winning. This official design competition brief outlines the creative direction, brand themes, and aesthetic goals for this year’s contest.

Review these project requirements to ensure your artwork aligns with our vision and stands out during the judging process.

About homegrown

Homegrown is an Urban Lifestyle clothing brand established in 1997, it’s rooted in contemporary city culture with a strong local influence. The brand represents ambition, creativity and everyday expression.

Through this competition, Homegrown aims to discover fresh design talent and give creatives a platform to showcase their interpretation of modern urban culture.

Your task is to create original T-shirt graphics that embody urban lifestyle, creativity and local identity, for the Homegrown Brand. Then market, promote and sell your signature T-Shirt line to win the ultimate price.

Suggested Themes & Keywords

Urban culture, streetwear, city life, music, hustle, local pride, youth culture, typography, illustration, identity, sports, success, movement, rhythm.

Designs should reflect:

  • Urban lifestyle and street culture
  • Local influence and authentic expression
  • Creativity, originality and strong visual impact

 

Designs should feel relevant, contemporary and wearable, with appeal to a broad urban audience.

How to Enter

  • Download the official Homegrown Design a Tee Template from the competition website.
  • Create and submit your design via the online entry/submission form.
  • Participants may submit more than one design. Each entry must comply with all other Terms & Conditions.

Eligibility

This competition is open to designers, artists, students and creatives of all skill levels between the ages of 16 – 35yrs.

Entrants should be legal residents of Namibia. Entrants below 18 years of age may participate via their parent or legal guardian, who will submit entry on their behalf.

Categories

There are two categories, which one can enter.

  • Student – for High School/College Students
  • Open Category – for those who don’t fall in the above

VERY Important

Please make sure your designs are submitted on the official Competition Template (shown here) which you can download on the downloads page or click the button below to download. Any design submitted otherwise will not be considered for the competition.

Also ensure you have read the competition brief & rules and you include one of the homegrown logos in your design. 

Official Template